Quiet Luxury: The Surprising Fashion Trend Taking Over Runways and Instagram

Move over ‘Barbie Pink’ and ‘Balletcore,’ there’s a new fashion sensation making waves on Instagram and gracing the runways of autumn/winter ’23. It goes by the intriguing name of ‘Quiet Luxury.’

What is Quiet Luxury?

So, what exactly is this ‘Quiet Luxury’ that’s causing a stir? In simple terms, it’s a modern form of minimalism, emphasizing investment pieces and mindful shopping habits. Unlike the flashy trends of the past, it’s all about creating a wardrobe filled with high-quality, versatile pieces.

The Essence of Quiet Luxury

Imagine Claudia Winkleman in a chic grey roll neck or Gwyneth Paltrow donning a sophisticated green overcoat from The Row. Quiet luxury isn’t about breaking the bank; it’s about embracing a slower, more simplistic approach to dressing.

A Shift Towards Understated Elegance

Labels like The Row, Totême, and Tove have long championed refined tailoring over loud logos, but in the last six months, quiet luxury has stepped into the spotlight. Brands like Tove made their mark at London Fashion Week, while even Gucci shifted from maximalism to understated elegance.

Real-World Wearability

Unlike fleeting runway trends, quiet luxury is all about practicality. Even fashion influencer Leandra Medine Cohen has embraced it, opting for a more discreet aesthetic. It’s about feeling complete with your wardrobe and making thoughtful choices.

Why Now?

Why is quiet luxury gaining momentum now? The pandemic played a part, as many realized they needed fewer clothes during lockdown. However, fashion often mirrors economic and social changes, just like during the 2008 recession when brands like Céline offered functional yet stylish clothing.

Phoebe Philo’s Influence

Phoebe Philo, known for her minimalist designs, has played a significant role in shaping quiet luxury. Her impending return to the fashion scene has sparked excitement among fans. Philo’s designs have always been about timeless elegance and functionality.

Quiet Luxury Defined

Quiet luxury isn’t just a revival of minimalism; it’s about effortless elegance and refined realness. It’s a more splintered version of good taste, offering both sophistication and a touch of risk.

The Katie Holmes Effect

The rise of quiet luxury can also be attributed to moments like Katie Holmes casually hailing a cab while wearing an oatmeal-hued Khaite cardigan and bralette. Her effortless style resonated with many.

A Perfect Storm

Phoebe Philo’s return and the surge of quiet luxury may not be mere coincidence. Fashion often operates on subtle cues, and the preference for black, white, grey, and beige in fall/winter ’23 collections aligns with Philo’s signature palette. Brands like By Malene Birger and Tove might just be paving the way for her comeback.

Conclusion – Quiet Luxury’s Time to Shine

In the world of fashion, there’s no such thing as coincidence. Quiet luxury has stepped out of the background noise and is taking its well-deserved place in the spotlight. This understated yet refined trend is here to stay.

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